Clinton, MO – Kaysinger Basin Regional Planning Commission unveiled a new brand for the organization that better represents a sense of place and innovation.

“It was definitely time to update our logo and revisit our brand story,” said Sheridan Garman-Neeman, executive director for Kaysinger. “We’ve been laser-focused on working with our partners to showcase our region and find innovative ways to ensure strong economic development for our future. Our outdated logo simply didn’t tell that story.” The old logo represented the counties served but didn’t convey the organization’s characteristics or their work. Garman-Neeman notes that the new logo utilizes a mix of colors and shapes to represent both the region’s unique characteristics and the innovative approach to regional planning and economic development embraced by Kaysinger Basin Regional Planning Commission.

Kaysinger partnered with Formation PR + Brand, a branding and public relations firm in North Carolina with decades of experience working with regional planning commissions and councils of governments across the country. The firm worked with the staff, board of directors, and partners to uncover assets, understand the region, and align both to create a strong brand and compelling brand story.

Founded in 1968, Kaysinger is one of 19 planning commissions in the state of Missouri. Their services in economic development, professional planning services, and technical assistance to its member governments impact over 100,000 residents in the seven counties of Bates, Benton, Cedar, Henry, Hickory, St. Clair, and Vernon. Kaysinger is also the regional economic development district, strategically focused on identifying and implementing opportunities that will benefit the communities they serve.